Wisteria Avenue · Abingdon

Hair Smoothing Appointments

4.8★ Google rating · Oxfordshire's most-reviewed salon · Free no-obligation consultation

Keratin & Hair Smoothing Treatments in Abingdon

Do you struggle with frizzy, unmanageable or out-of-control hair? We offer 72 Hair’s keratin treatments — pHrizzy-o-therapy and Smoothing Cream — two treatments that deliver results without the damage or harsh chemicals. The formula strengthens, softens, eliminates frizz, and is vegan and cruelty-free.

The two work differently: pHrizzy-o-therapy is the answer for unmanageable, frizzy or out-of-control hair — it complements your hair’s natural structure, so you keep your curls but lose the frizz. Smoothing Cream works more like a straightening treatment or Brazilian blow dry (minus the harsh chemicals), with one end result: straight hair. Both are progressive — the more treatments you have, the better and longer-lasting the results.

If you’re considering a treatment but aren’t sure it’s right for you, we’re happy to help. We offer free, no-obligation in-salon consultations to talk through your options, answer your questions and check availability. To book one, call or WhatsApp us on 01235 534705.

What is a pHrizzy-o-therapy treatment?

pHrizzy-o-therapy is a keratin treatment that controls frizz, speeds up drying time and makes hair far more manageable — all without compromising your hair’s natural form. So if you already have curls, think curls minus the unwanted frizz.

What is a smoothing treatment?

In a nutshell, it’s a gentle formula that leaves your hair straight. If you don’t love your hair’s natural wave, curl or texture, Smoothing Cream gives a smoother overall finish — whereas pHrizzy-o-therapy embraces your natural hair type (minus the frizz).

It’s a great option if you want straighter hair but value hair health. The gentle formula contains no harsh chemicals, making it a kinder alternative to treatments that give comparable results but are harder on the hair.

Should I book pHrizzy-o-therapy or a smoothing treatment?

We tend to ask one question (assuming you have curly or wavy hair): do you like it?

If the answer is yes, it’s straightforward — pHrizzy-o-therapy embraces your natural curl or wave while removing the frizz. If the answer is no, a smoothing treatment for a sleeker, straighter look is likely the better fit. Either way, both deliver a benefit lasting around three months, and both are progressive — the more you keep on top of them, the better the result.

What makes these treatments different to anything else?

For a start, they’re vegan, kind to the hair, and free from the harsh chemicals you might ordinarily associate with smoothing treatments. Both pHrizzy-o-therapy and Smoothing Cream offer progressive results, and unlike some de-frizzing products, they leave hair feeling great and — most importantly — frizz-free.

Why is my hair frizzing?

Frizz can come from several factors: genetics, humidity, hair damage, your natural texture, or over-processed hair. Understanding your hair type is key, and there are options to help balance the hair and make it more manageable. If humidity is the cause, your hair absorbs moisture from the air, leading to excess frizz. Genetics is arguably the most common factor — and that type of frizz can be trickier to manage with ordinary products.

Keratin treatment, Brazilian blow dry or smoothing — which works for you?

Each has its benefits and drawbacks. If your main concern is a poker-straight finish, pHrizzy-o-therapy isn’t designed for that (though it can go some way there) — our Smoothing Cream is the better choice for a genuinely straighter look. But if you like your natural curl pattern and simply want rid of the frizz, pHrizzy-o-therapy wins hands down.

By comparison, traditional keratin treatments may smooth or straighten but can leave a heavier feel, and a Brazilian blow dry, while effective, can be more damaging. Both of our treatments prioritise your hair’s health, without sacrificing the smooth result.

How much do these treatments cost?

For pHrizzy-o-therapy and Smoothing Cream prices, see our price list page.

We also specialise in curly haircuts — for helpful tips, see our curly hair page.

Ready When You Are

Like the sound of it?
Book your appointment.

Every visit at Wisteria Avenue starts with a free, no-obligation consultation. No pressure, just honest advice — book online, call, or send us a WhatsApp.

Need more inspiration?

Here's more options.

Your Questions, Answered

Frequently asked.

How do I book a hair smoothing or keratin treatment?+

Both pHrizzy-o-therapy and our Smoothing Cream need a consultation first, as the appointment length and intended result vary and there's some pre-appointment preparation involved. Most clients contact us before booking — call us Tuesday to Saturday on 01235 534705, email bookings@wisteriaavenue.co.uk (please include a contact number), or message us on WhatsApp using our landline 01235 534705. You can also book online at wisteriaavenue.co.uk/bookings.

Can I get a consultation first?+

Yes — every pHrizzy-o-therapy appointment includes a pre-appointment consultation, so we can confirm it's the right service for you, understand what you struggle with, and pinpoint where the treatment can help against the frizz.

Do you sell products for these treatments?+

Yes — we stock 72 Hair products designed specifically to work alongside the pHrizzy-o-therapy treatment.

I have unruly hair no one has been able to manage. Can you help?+

Yes. We specialise in every aspect of curly hair — treatments, haircuts and curly hair colour. You'll find more on our curly hair page.

My hair is damaged. Will this treatment work for me?+

pHrizzy-o-therapy can be applied to any hair type. That said, as with any appointment, if we feel the service isn't right for you, we'll tell you.

Want to know more?

Get in touch.

Complete the form and a member of the team will get back to you — or reach us straight away:

    Latest Work

    Follow @wisteriaavesalon

    ↗ View on Instagram
    Call Book Online ✂
    JOICO Professional Haircare
    Only Curls Curl Specialists