Wisteria Avenue · Abingdon

Brazilian Blow Dry Appointments

4.8★ Google rating · Oxfordshire's most-reviewed salon · Free no-obligation consultation

Brazilian Blow Dry in Abingdon

Brazilian blow dries are the most well-known and recognisable treatment of their kind. Originating in Brazil, the Brazilian blow dry tames frizz and reduces volume while making the hair noticeably straighter and smoother.

Curly and frizzy hair tends to react to humidity, and the Brazilian blow dry essentially shields the hair against it — making it far more adaptable to environments that previously gave it trouble.

If you’re looking for a gentler option that embraces your natural curl or wave while also removing frizz, our pHrizzy-o-therapy treatment may be a better fit.

If you’re considering a treatment but aren’t sure whether a Brazilian blow dry is the right approach — or whether one of our gentler alternatives (pHrizzy-o-therapy or Smoothing Cream) would suit you better — we’re happy to help. We offer free, no-obligation in-salon consultations to talk through your options, answer your questions and check availability. To book one, call or WhatsApp us on 01235 534705.

What is a Brazilian blow dry?

A Brazilian blow dry is a hair treatment best known for leaving the hair poker straight, smoother and shinier. Clients book Brazilian blow dries for a sleeker, more manageable result.

Why is a Brazilian blow dry different to anything else?

If you want poker-straight hair, no other treatment offers quite the same result with the same efficiency at the price point. It’s specifically formulated to smooth the hair and reduce frizz without permanently altering it.

Why are Brazilian blow dries so popular?

Very simply, the results are impressive. They deliver frizz-free, straight hair for a reasonable cost, can be applied to almost any hair type, and significantly reduce styling time afterwards — a big plus for anyone short on it.

What is the downside to a Brazilian blow dry?

The Brazilian blow dry contains formaldehyde as part of its formula — prolonged exposure isn’t healthy, though it’s required to preserve the treatment’s effects. It isn’t the most gentle process for your hair, and it can give off an unpleasant smell, so it’s worth doing your research on the specific products used before going ahead.

How much does a Brazilian blow dry cost?

For our prices, visit our price list page. Cost varies with salon location, stylist expertise and hair length. In Abingdon, prices typically range from £140 to £300, rising further in some central Oxford salons.

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Every visit at Wisteria Avenue starts with a free, no-obligation consultation. No pressure, just honest advice — book online, call, or send us a WhatsApp.

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Your Questions, Answered

Frequently asked.

How do I book a hair smoothing or keratin treatment?+

Both pHrizzy-o-therapy and our Smoothing Cream need a consultation first, as the appointment length and intended result vary and there's some pre-appointment preparation involved. Most clients contact us before booking — call us Tuesday to Saturday on 01235 534705, email bookings@wisteriaavenue.co.uk (please include a contact number), or message us on WhatsApp using our landline 01235 534705. You can also book online at wisteriaavenue.co.uk/bookings.

Can I get a consultation first?+

Yes — every pHrizzy-o-therapy appointment includes a pre-appointment consultation, so we can confirm it's the right service for you, understand what you struggle with, and pinpoint where the treatment can help against the frizz.

Do you sell products for these treatments?+

Yes — we stock 72 Hair products designed specifically to work alongside the pHrizzy-o-therapy treatment.

I have unruly hair no one has been able to manage. Can you help?+

Yes. We specialise in every aspect of curly hair — treatments, haircuts and curly hair colour. You'll find more on our curly hair page.

My hair is damaged. Will this treatment work for me?+

pHrizzy-o-therapy can be applied to any hair type. That said, as with any appointment, if we feel the service isn't right for you, we'll tell you.

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