There’s nothing in the world like the beauty of healthy hair. Its vitality, colour and shine have a radiance that can’t be ignored, the way it lights up a room, lifts the spirit, and the spirit of others. We have a name for this remarkable energy, we call it “JOI”.
Somewhere along the way, through all the cuts and colours, bangs and blowouts, hair starts to lose its joi, because what makes us happy about our hair, and what makes hair happy, can be two different things. At JOICO they know they don’t have to be. JOICO believe healthy hair is happy hair.
Joi runs thru everything we do and everything we make, at JOICO, each and every one of their product innovations are created to help return hair to its strongest, shiniest, healthiest state, even after one use, and with every use thereafter. JOICO’s tagline “the joi of healthy hair”, is a message that communicates positive emotion and unparalleled science. It’s more than just a promise, it’s a guarantee.
JOICO’s company mission is the share the Joi of Healthy hair with as many salon professionals and as many clients in as many places as possible all over the world.