JOICO Defy Damage Collection

Introducing Defy Damage, a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.

1. 80% less breakage

2. 5X stronger hair

3. Maintains over 90% of color vibrancy

4. See results after the very first use

5. Leaves hair soft, shiny, and healthy-looking

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